Southwest's Double Points for California, Denver, Atlanta Flights

Among the best of the current airline promotions is Southwest's double redeemable and elite-qualifying points offer for flights between Chicago and California. The bonus applies for travel through March 31, but you must have registered and booked by January 15.

Southwest has expanded that offer to include flights between California and Denver and, beginning next month, Atlanta as well.

Offer Details

Between January 23 and March 31, Rapid Rewards members can earn double redeemable and elite-qualifying points for flights between Southwest's California destinations (Burbank, Los Angeles, Oakland, Ontario, Orange County, Sacramento, San Diego, San Francisco, and San Jose) and Denver.

And between February 12 (when the new service launches) and March 31, Rapid Rewards members can earn double redeemable and elite-qualifying points for flights between Southwest's California destinations and Atlanta.

Registration is required, by March 31.

Deal or No Deal

If you're a Southwest loyalist—and especially if elite status in Rapid Rewards is a priority—the bonus points are yet another reason to continue flying Southwest.

And if you're program-agnostic, this offer should push Southwest to the top of the list for travel on the targeted routes. Assuming, of course, that Southwest's fares are competitive.

Reader Reality Check

Know of any better bonuses on these routes? Do tell.

This article originally appeared on FrequentFlier.com.