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Southwest Brings Back 50,000-Point Credit Card Offer

As it does periodically, Southwest this week bumped the sign-up bonus for its Rapid Rewards credit cards to a hefty 50,000 points. There's no published end date to the 50,000-point offer, but my guess is that it will be in place for a month or so.

For the Rapid Rewards Plus card (annual fee: $69), the 50,000-point bonus kicks in after a new cardholder charges $2,000 within three months. With the Rapid Rewards Premier card (annual fee: $99), the spend threshold is $3,000 within three months.

Other card details:

  • Both cards award two points per $1 on purchases of Southwest tickets and Rapid Rewards hotel and rental car partners; one point per $1 for other charges.
  • Annual percentage rate (APR) is variable -- the Prime Rate plus 11.99 percent -- currently 15.24 percent.
  • Premier cardholders receive 6,000 bonus points on their anniversary, enough for $100 toward a Wanna Get Away award ticket.
  • Plus cardholders receive 3,000 bonus points on their anniversary.

Deal or No Deal

In Southwest's program, 50,000 Rapid Rewards points translate into more than $800 toward Wanna Get Away award tickets -- probably two free round-trip flights.

As credit card sign-up bonuses go, this is a solid one. And as Southwest offers go, it's as good as it's ever been, and probably as good as it'll ever get.

Unless you're a serial card acquirer -- a flipper, who signs up solely for the bonus, and then moves on -- the question posed by credit-card bonuses has less to do with the card itself than it does with the program it's linked to. In this case, the question is: Is Southwest's Rapid Rewards a program that meets your needs?

If so, this would be a good time to pull the trigger.

This article originally appeared on FrequentFlier.com.

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